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A GLIMMER OF HOPE

REDEFINING THE DONOR EXPERIENCE 

Want to talk about really looking at Glimmer from a holistic point of view. Who are their audience and how do they talk to them. How do we communicate their mission and tell a story to those they most want to touch. From redesigning their website, to branding a donor trip, to creating annual reports and presentation collateral, Glimmer has the marketing tools it needs to communicate its vision and accomplish record-setting goals.

 
 

HIGHLIGHTS:

  • A newly designed website has increased user engagement by x% and increased organic online donors by X%
  • The Journey to Ethiopia trip branded by Merrygood has created nearly 3 million dollars in donations to Glimmer projects in the past two years.
  • Glimmer as a whole has seen X% year over year growth with new large-contribution donors as well as online donations.
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Glimmer Case Study


 

 

 

 

 

 

 

Glimmer Case Study


 

 

 

 

 

 

 

 

REDESIGNING THE WEBSITE

Tiff's Treats had a website that hadn't been updated in several years. The company was growing fast and expanding to new markets, and needed a new design that reflected the quality and scale of their business. They also offered services like Tiff Which Parties (think the Tiff's Treats version of an ice cream sandwich), mini boxes for events and corporate gifts that were all buried in a complex navigation system.

 
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DEFINING OUR VISION

A STRATEGIC CONNECTION

We approached the project by determining first how to present their cookies to their audience. Were they dark and decadent? Light and approachable? The answer was somewhere in between. The interior of their stores was being redesigned along the same timeline as the site, so much of our design pulled influence from the store interiors to make the online and in-store experiences connected.

THUROUGH DIRECTION & PLANNING

We also art directed a major photoshoot for the site with an aim of capturing the vision we'd put forth using found stock photography as a placeholder. By creating a detailed style guide and shot list for the photographer, and attending the shoot ourselves, we were able to knock out a huge number of shots thanks to our upfront planning. Most of the resulting shots appear on the site today and are fundamental to the final outcome of the site. 

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CREATING VISUAL IMPACT WITH HOME GROWN ROOTS

When we began our design, we wanted to reflect their personal, home-grown story and not be over commercialized in that it took away from that from scratch feeling.  Big beautiful photography leads the charge for an effective visual impact, and an easy-to-navigate site brought once-hidden services like mini boxes and corporate gifts to the forefront. 

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Glimmer Print


 

 

 

 

 

 

 

Glimmer Print


 

 

 

 

 

 

 

CREATING A JOURNEY TO ETHIOPIA

Because of the logistics of ordering cookies (there are different prices depending on where you live, you may or may not be in their delivery area, etc.), they have a separate ordering process that we also revamped to create a more seamless and streamlined ordering experience. Before it felt a bit more like a text-driven form with no way for the user to know how long the process was going to be or how close they were to buying their cookies and wrapping up their order. 

 

We created an easy breezy process that was informative in that it told them step by step what to expect. And offered pictures of what they were ordering so they didn't have to go back and forth to the menu to double check they're adding the correct product to cart. 

Once the order was placed, we created an on-brand, responsive email that reflected the confirmation page and outlined their order in a streamlined way.

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Glimmer Results


 

 

 

 

 

 

 

Glimmer Results


 

 

 

 

 

 

 

TOOLS FOR DONOR OUTREACH

Because of the logistics of ordering cookies (there are different prices depending on where you live, you may or may not be in their delivery area, etc.), they have a separate ordering process that we also revamped to create a more seamless and streamlined ordering experience. Before it felt a bit more like a text-driven form with no way for the user to know how long the process was going to be or how close they were to buying their cookies and wrapping up their order. 

 

We created an easy breezy process that was informative in that it told them step by step what to expect. And offered pictures of what they were ordering so they didn't have to go back and forth to the menu to double check they're adding the correct product to cart. 

Once the order was placed, we created an on-brand, responsive email that reflected the confirmation page and outlined their order in a streamlined way.

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Merrygood’s print and digital design has taken Glimmer’s brand to the next level. Their creative visual ideas bring to life our work in Ethiopia in a way that connects deeply with our donors and expands our impact.
— Donna Berber, Founder, A Glimmer of Hope


COLLABORATORS

Nicole Fikes
Creative Director / Designer

Autumn Hutchins
Designer

Brie McKinley, 
Project Management