Fredericksburg Realty has been Texas Hill Country’s premier real estate brokerage for over 50 years. When new ownership stepped in, the business’s unrivaled experience and customer-first philosophy didn’t change. It was the approach to identity and marketing that needed growth-driving renovations. We built a complete blueprint for breakthrough brand awareness and sales enablement: new website, custom home-search system, social strategy, print and digital media, real-time analytics, and a revitalized positioning story that ends with a whole lot of house-warming parties.
If you build a better real estate website will they come? Will they come back? For Fredericksburg Realty, the answer is in the analytics. We constructed a user-centered, attention-holding design that simultaneously showcases their exclusive listings and the unique marketing services and ranch expertise they offer clients. Then we added a custom, fast-loading, data-organizing MLS search engine connected directly to the site. While visitors are easily narrowing in on their piece of Hill Country heaven, Fredericksburg Realty is saving big money by steering clear of costly and cumbersome third-party systems.
Successfully welcoming Fredericksburg Realty into the realm of social media meant creating and managing a content strategy that does more than build client relationships before and during a property transaction. It keeps those connections going strong long after the contracts are signed. Through Facebook, Twitter and Instagram, the business is continually expanding its presence, sharing an authentic narrative and growing a thriving online community of people who love the Hill Country as much as they do. And, yes, generating lots of sales leads along the way.
It’s normal for people to think on the property listings they view online. But Fredericksburg Realty needed a way to make sure those listings stay top of mind. Once a visitor browses a property on the business’s site, an unobtrusive but dynamic digital banner of the listing accompanies them around the Web for 30 days. The next 150 days, banners of featured properties with similar price points appear, changing as sales and new listings occur.
Big, bold ads are the perfect way to feature the intense beauty of the Hill Country and it’s dream properties. To keep the “wow” factor and brand recognition high and extra work and costs low, we designed a photo-based template that Fredericksburg Realty can use and reuse for any listing in even the highest-end print and digital publications. They looked pretty darn great in the Academy of Country Music Awards’ print program.