A Glimmer of Hope

Journey to ethiopia

The non-profit A Glimmer of Hope is committed to relieving poverty and improving lives across Ethiopia. Each year, the organization invites donors to join them on a trip to the villages where they are making a difference, to experience the contrast of communities transformed by lifesaving interventions through four key areas: clean water, healthcare, education and income generation through micro loans.

 

PROBLEM:

A Glimmer of Hope needed a way to generate excitement around the trip, as well as to convey all of the details and information donors would need to plan for the journey.

SOLUTION:

We created an integrated campaign that included a website, emails, t-shirts and printed materials such as a trip planner and guidebook. Using rich video content and images provided by The Glimmer of Hope team, we created a site that celebrates the journey, inviting users to picture themselves on the adventure.