A Glimmer of Hope
Journey to ethiopia
The non-profit A Glimmer of Hope is committed to relieving poverty and improving lives across Ethiopia. Each year, the organization invites donors to join them on a trip to the villages where they are making a difference, to experience the contrast of communities transformed by lifesaving interventions through four key areas: clean water, healthcare, education and income generation through micro loans.
A Glimmer of Hope needed a way to generate excitement around the trip, as well as to convey all of the details and information donors would need to plan for the journey.
We created an integrated campaign that included a website, emails, t-shirts and printed materials such as a trip planner and guidebook. Using rich video content and images provided by The Glimmer of Hope team, we created a site that celebrates the journey, inviting users to picture themselves on the adventure.