A Glimmer of Hope
When you walk into the offices of A Glimmer of Hope, you are instantly transported. The non-profit works to lift women and children in Ethiopia out of poverty by providing safe sources of water, education and health care facilities, and micro loans. The non-profit emphasizes the joy and potential of the people of Ethiopia, celebrating vibrant progress, motivating new donors, and making success feel completely within reach.
A Glimmer of Hope frequently meets with donors, often with little notice. At each meeting, the staff hoped to offer a professional, branded experience that would provide donors with customized information regarding efforts in Ethiopia — and how their donations can help. In addition to facing customized needs for each meeting, the non-profit’s work efforts in Ethiopia are also ever-changing. Though budgets are limited, the staff constantly needs new materials reflecting the latest efforts.
Merrygood took the initiative to design a solution that would not only offer a seamless brand experience, but that could also be maintained on a budget. We created a series of one-sheeters that maintain a consistent, purposeful look and feel. Smart touches like templates headers look good when used singly, or in combination. In cases of closely related projects or villages, a booklet approach was proposed to condense and strengthen the pitch
A Glimmer of Hope now has a professional system of one-pagers and booklets that reflect the non-profit’s work. Materials can be seamlessly mixed and matched with limited prep time, and on a dime. Templates can be updated to reflect the most recent accomplishments, and even adapted to incorporate new project types or locations as the non-profit’s strategy evolves — an efficiency essential to their budgetary needs.