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Tiff's Treats: Website Redesign


 

 

 

 

 

 

 

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Tiff's Treats: Website Redesign


 

 

 

 

 

 

 

TIFF'S
TREATS

Tiffstreats.com Site Redesign

When you're in the warm cookie delivery business, you want your site to be as appealing as your goods. So when Tiffany Chen of Tiff's treats approached us to redesign their site, we jumped at the chance. Partnering with development company Adaptdev, we were able to bring their cookies to life. The process involved a pinch of creative vision, a dash of strategic know-how, and of course — lots of cookie research. (there was lots of taste testing involved.)

 
 

HIGHLIGHTS:

  • A photography vision imagined and art directed to life took Tiff's Treats to the next level.
  • A redesigned visual style that seamlessly ties in the in-store aesthetic. 
  • A reimagined ordering process that organizes complicated logistics and presents a simple, streamlined experience.
  • Since the site's launch, Tiff's Treats landed an eleven-million dollar deal to launch new stores nation-wide.
  • The new site has seen a notable increase of online traffic and most importantly, online sales.
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Tiffs Case Study


 

 

 

 

 

 

 

Tiffs Case Study


 

 

 

 

 

 

 

 

THE PROBLEM

Tiff's Treats had a website that hadn't been updated in several years. The company was growing fast and expanding to new markets, and needed a new design that reflected the quality and scale of their business. They also offered services like Tiff Which Parties (think the Tiff's Treats version of an ice cream sandwich), mini boxes for events and corporate gifts that were all buried in a complex navigation system.

 
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DEFINING OUR VISION

A STRATEGIC CONNECTION

We approached the project by determining first how to present their cookies to their audience. Were they dark and decadent? Light and approachable? The answer was somewhere in between. The interior of their stores was being redesigned along the same timeline as the site, so much of our design pulled influence from the store interiors to make the online and in-store experiences connected.

THUROUGH DIRECTION & PLANNING

We also art directed a major photoshoot for the site with an aim of capturing the vision we'd put forth using found stock photography as a placeholder. By creating a detailed style guide and shot list for the photographer, and attending the shoot ourselves, we were able to knock out a huge number of shots thanks to our upfront planning. Most of the resulting shots appear on the site today and are fundamental to the final outcome of the site. 

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CREATING VISUAL IMPACT WITH HOME GROWN ROOTS

When we began our design, we wanted to reflect their personal, home-grown story and not be over commercialized in that it took away from that from scratch feeling.  Big beautiful photography leads the charge for an effective visual impact, and an easy-to-navigate site brought once-hidden services like mini boxes and corporate gifts to the forefront. 

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Results


 

 

 

 

 

 

 

Results


 

 

 

 

 

 

 

ORGANIZING COMPLEX LOGISTICS

Because of the logistics of ordering cookies (there are different prices depending on where you live, you may or may not be in their delivery area, etc.), they have a separate ordering process that we also revamped to create a more seamless and streamlined ordering experience. Before it felt a bit more like a text-driven form with no way for the user to know how long the process was going to be or how close they were to buying their cookies and wrapping up their order. 

CREATING AN ENGAGING ORDER PROCESS

We created an easy breezy process that was informative in that it told them step by step what to expect. And offered pictures of what they were ordering so they didn't have to go back and forth to the menu to double check they're adding the correct product to cart. 

Once the order was placed, we created an on-brand, responsive email that reflected the confirmation page and outlined their order in a streamlined way.

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Merrygood brought our site up to date with beautiful design and an improved flow of content. The working relationship was so easy and we’re very pleased with the firm’s work. Merrygood has helped our brand grow immensely in a very short amount of time.
— Tiffany Chen, Founder of Tiff's Treats


COLLABORATORS

Nicole Fikes
Creative Director / Designer

Autumn Hutchins
Designer

Maggie Stephens
Copywriter

Cy Huckaba
Developer, owner Adaptdev

Brie McKinley, 
Project Management