Style and Substance for B2B Tech Services:

Ecommerce Innovators Must Look the Part

Challenge:

Ideoclick is an ecommerce services agency that helps hundreds of brands become market-leaders on Amazon and beyond. Having struggled to tell a clear story, the company hired Merrygood to help them re-invent the brand — conceptually and visually — from the ground up.

Solution:

Merrygood conducted just-right research to assess the competitive landscape, detect differentiating opportunities, and align stakeholders around a fresh new messaging and positioning.

We led the Ideoclick team through a visual brand refresh, exploring color palettes, typography, photography, and illustration styles that would elevate and solidify brand perception.

Finally, we re-structured, re-wrote, and re-designed the entire website with SEO intel to set the stage for a roadmap of product launches, thought leadership, and content marketing.

Results:

Ideoclick’s new site launched in January 2021 to accolades within the company and growing notice across the ecommerce services sphere. The Ideoclick team is poised to rapidly expand lead generation and publishing to establish a confident, consistent presence within the marketplace.