JuiceLand
Website Design, Development and Copywriting
A Freshly Pressed Site for an Iconic Juice Brand
Blend fresh produce with zestful flavor pairings and a thirst for nourishment, and you’ll get a taste of JuiceLand. The Austin juice bar, known for its smoothies, vegan ready-made meals, and superfood goodness, started out as a fun venture near Barton Springs Pool in 2001. Since then, it’s sprouted several new locations across Texas while still preserving its friendly community-centered vibes. This growth meant their website was due for a boost—one that would streamline navigation, capture the full and complete story of their brand, and drive online sales. We created a new site that would not only meet their present needs, but thrive well into the future.
Bringing the Brick-and-Mortar Experience Online
To enhance their online experience and drive more sales, JuiceLand needed a website that made finding and ordering their wealth of delicious menu offerings a breeze. Inspired by their logo and 70s in-store color palettes, we crafted vibrant, energizing visuals throughout, linking them at key strategic points with “Order Now” calls to action. This restructured navigation system makes it easier than ever for customers to get the juice, smoothie, or snack fix they crave at the moment they encounter it. A custom-developed store finder helps them find their nearest JuiceLand for pickup.
Squeezing the Most Results from Every Drop
There are so many elements that make JuiceLand special and we made sure to maximize them all. An improved content structure for JuiceLand’s famous cleanse—which can be taken over several days and customized to customers’ needs—is now better organized, clearer, and set up to encourage bulk ordering and larger sales. To save staff time, we automated the daily specials on the home page, making it so that content can be easily scheduled to post. We also wove together the narrative of JuiceLand’s founding story, food ethos, and company culture, using it to infuse the brand’s voice with freshness throughout. The messaging is now more harmonious, speaking to its health-conscious, sustainably-minded customers in a way that inspires feel-good vibes.
Rise and Shine: Good Days Ahead
No one could have predicted what 2020 held in store for us, but we did plan for adaptability in JuiceLand’s new website’s future. Transitioning the in-person experience to e-commerce in a smooth, logistics-driven manner sets the stage for continued success—especially in times when a global pandemic has made online sales a lifeline.