A Breastfeeding Website Any Mom Can Unconditionally Love

The Texas Department of Health launched its “Breastmilk: Every Ounce Counts” website to encourage breastfeeding. Over time, they wanted to refresh the site’s look and feel while maintaining the campaign’s identity. In partnership with The Sherry Matthews Group in Austin, Texas, we were tasked with re-swaddling all of the great content and resources with a design that felt fresh and friendly to busy new moms — even at 2 a.m.

Whimsical Yet Wise Design

Whether a woman is sure she wants to breastfeed or is still deciding, the redesigned website offers a soothing, welcoming space for support and exploration. We created a series of easy-to-read pages with a softer color palette and effortless navigation between topics of interest. A custom-created illustration library full of whimsical yet clearly identifiable icons, for online and print use, brought a sense of fun to a sometimes stressful issue.

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