So You Want to Build a Better Website
If you’re reading this, you’re probably not happy with the way your business looks or works online. Maybe you
Were moving fast, planned to fix it later — but now it’s later and you need sales
Got your site on the cheap, used an inexperienced team — and got lackluster results
Tried to do it right but somehow didn’t — and meanwhile, your business kept evolving
Today, consumers go online to learn about and engage with your business. If your website doesn’t give them instantly understandable value and an easy way to get started, you lose.
But how can you make your website better?
The answer is discovery; the time-intensive, deep-thinking process of examining your brand and business, understanding your audience, and turning that knowledge into an online strategy.
Approach any web agency or web resource for help improving your website, and discovery is the first thing they’ll need—And because you don’t know how to do it yourself, they’ll log a bunch of billable hours getting you through it.
Unless you let us empower you to do a complete website discovery for yourself.
Gather everything you need to empower a web team.
As a business owner, you have more insight into what your brand is about, what your customers need — and how you and your website can serve them — than anyone else.
You may not know how to do a complete website discovery. But you DO know everything that discovery is designed to reveal. You just need a little guidance.
That’s where we can help. We’ve designed The Blueprint program to guide business owners like you through discovery for less. You’ll come away with the clear and complete information any web team needs to readily understand your business — and build the website your business needs.
Ready to get started? Schedule a Call
The Details
Investment: $1,500
Structure: Let us leap you forward with focused online workshops with assignments you do at your own pace. You’ll get timely, personalized feedback to stay on track.
You’ll Walk Away With:
Defined primary and secondary audiences plus site strategies to serve them.
Valuable competitive analysis with insights that will help your site stand out.
Clear positioning that defines own-able value propositions and differentiators.
Thoughtfully crafted brand personality, tone of voice, and messaging concepts.
A site map and wireframes that define site structure and content vision.
A starter copy deck that arms writers with desired content concepts and lengths.
A set of visual concepts and example “mood boards” to empower your designers.
A list of required functionality so developers know exactly what to expect.
An asset folder in which all site elements are organized and vetted for web team use.
Eligibility for one of Merrygood’s optimized web packages, offered exclusively to The Blueprint graduates.
With The Blueprint program, you’ll be able to:
Know how to position your business and stand out from the competition
Save valuable time and skip investing thousands in agency discovery costs
Clearly communicate your value in ways that engage and motivate prospects
Come away with an online strategy that serves your sales process and business goals
The Blueprint program is perfect for:
Small to mid-sized business owners ready to turn their unique business knowledge into an expert-vetted website strategy they believe in. The Blueprint works well for:
Small hotels, boutique retailers, and product brands
Restaurants, food products, and other food-based businesses
Photographers, designers, architects, landscapers, and more
Local farms, daycares, schools, and other organizations
Therapists, hair salons, yoga and fitness instructors, and more
Do you need to know everything about the website you want before taking The Blueprint? No! In fact, if you know everything already, this program isn’t for you. It’s made for people who want to find a great way forward for their business.
Ready to discover your online strategy?
All you have to do is schedule a call.
Ready to apply?
Tell us a bit about your business, so we can ensure a great fit. If your business is right-sized to get full value from The Blueprint program, we’ll let you know right away! And if your situation calls for a different approach, we’ll let you know that as well.
